OkPal is an online fundraising platform that allows everybody to launch a campaign in 5 minutes and start collecting money. Whereas Ulule focuses on entrepreneurship and charity projects for up to 2 month campaigns, OkPal accepts many more projects and allows creators to collect funds for as long as they want.
The dashboard project was started at the request of OkPal's biggest customer, J'aime l'info. J'aime l'info is a french charity promoting diversity of information and an independent press. They host dozens of campaigns through OkPal to fund newspapers and magazines. J'aime l'info came to us, asking for more advanced data analytics tools for themselves, but also for each individual campaign that they host.
This project was put together as a one week long design sprint in order to get back to the client with early designs and start a conversation as soon as possible.
Tools used for this project: Miro, Sketch, Invision
Research & prototyping
J'aime l'info came to us with a list of requests, functions and data to which they wanted access, regarding the management of their campaigns. After receiving this list of wishes we had to determine which were technically possible at reasonable cost, which would also benefit other OkPal's creators and which were too complex or too specific to J'aime l'info's needs.
We decided to focus on some functions and to display information such as: a graphical summary of the campaign evolution, insights about most popular donations, data about visitors and where they came from and a forecast of the expected evolution of the campaign.
After making this early selection we had to think about how we would display the information. This meant grouping them by themes and ranking them in order of importance. For this, we made several boards to experiment grouping content and information and then turned them into wireframes.
We also did a benchmark to get a better understanding of what a state of the art campaign dashboard looks like.
After designing early wireframes we quickly proposed first versions of our design.
Our first UI would be an administration dashboard for J'aime l'info. This partner dashboard allows them to follow all the campaigns at the same time. It contains a graphical summary of the campaign, some insights about the amounts collected, a forecast and a listing of each campaign with their specific data. This dashboard also gives the possibility to see data for any specific date or duration.
Our second dashboard is the campaign dashboard, it's a spin off of the partner one with more complex data about each campaign.
A second aspect of the project was to propose an adaptable payment UI that could have theming and multiple layouts to fit newspaper websites. We designed some examples of theming of this UI to complete our presentation to J'aime l'info.
This dashboard design sprint had several goals at OkPal:
- Challenge our product and see if it was possible to quickly update it with state of the art functions and design
- Meet the needs and expectations of a client to nurture the relation of trust we have with them
Those designs are still prototypes but they allowed us to experiment on future evolutions of OkPal and to make a coherent business proposition to one of our major partners.